Is it time to update or create a new business trade show display? You only get seconds to make an impression on potential customers. Make a big impact with your small booth space with these trade show display ideas.

Trade Show Booth Design Essentials

When designing a trade show display, it’s easy to overdo it in your excitement to tell spectators as much as possible. But as with most designs, simpler is often better. These trade show design tenets ensure effective communication:

Keep text under ten words, not including your business name and logo

Clearly explain the benefits your product or service offers. Save the details for handouts and brochures. Aim for text that’s 4 inches in height, keeping it above eye level, at 5 feet or higher.

Choose a graphic that reflects your message and attracts spectator attention

A great image will stand out and draw interest. Using only high-quality images prevents fuzzy, low quality results. Crop images to emphasize the focal point and fill the display.

Avoid the artsy and complicated

Fancy text and visually busy imagery and graphics make deciphering your message difficult. Simple, sans serif fonts and one large, easily distinguishable image will convey your message loudest. Need help with your design? Our trade show booth marketing and design experts can help.

Don’t overlook the importance of lighting

Good lighting spotlights your exhibit, ensuring it stands out. Space it evenly every few feet, highlighting your entire wall.

Enhance Your Trade Show Booth Design

Take your trade show display to the next level with kiosks designed with aesthetics and function in mind. Incorporate lighted counters for an attention-getting and inviting ambiance. Integrate custom flooring and furniture, defining your booth space and enhancing comfort, enticing customers to stick around. Our design experts have tons of ideas that add function, attract attention, and complement your product or messaging.

Consider Integrating Trade Show Display Technology

Incorporating technology is a great way to breathe new life into an old trade show display or up the ante on new trade show booth designs. Showcase your brand in a new way using interactive, engaging technological additions that create unforgettable memories, such as

• Overhead structures
• Video monitors
• LED and motion lights
• 3-D lighting and holographic effects
• iPad stands and touchscreen monitors for virtual signups and sweepstakes
• Live streaming and social media feeds
• Apps and games
• High-tech promotional item giveaways
• And more

Our printing and design company can help you find the ideal solution to reflect your brand and message, creating an immersive experience that generates excitement and drives visitors to your booth.

Feeling Inspired? Start Designing Your Trade Show Booth

Turn these trade show display ideas into a standout booth design with help from Pacific Color Graphics. Contact us and start putting a trade show plan together for your upcoming Chandler, Mesa, or Gilbert event today.