Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the tools, but the chance for shock is too great.

Here are four reasons you really should hire a professional graphic artist for your brand.

Can You Afford NOT To?

It can end up costing two or three times as much to get your design where you want it if you try doing it yourself or worse, you can settle on what you have when your budget runs out. Understanding how to set up work for print, using colors, saving images correctly, overprints, bleeds, safety, size, RGB or CMYK, pixels, jpegs or png should be left to somebody that does it everyday.

Who Has the Time?

Not being comfortable or knowledgeable can eat away at precious time. Getting your design up and out the door ensures faster responses to your product; less frustration and having a professional graphic designer leaves you with time to spend on other aspects of your business. How much is that worth?

You Don’t Want to Look Like Everybody Else

A graphic designer will be aware of what’s trending in the world of design and advertisement. Fresh ideas are what makes a successful designer and you want someone that doesn’t have to mimic what’s out there but who will try to go above and beyond to better it.

Force Yourself Outside the Box

Modern businesses can never have too many creative thinkers, which is good because graphic designers have creative problem solving skills in abundance. A graphic designer can help with your business decisions unrelated to their immediate area of expertise by showing you how to look at it from a different angle.

At the end of the day, some things are just worth your money and your brand should be at the top of your professional priorities.