Author: Pacific Color

Outsource Your Online Company Store

Written on February 6, 2016.

Keep Your Focus – Outsource Your Online Corporate Merchandise Store To stay competitive, it makes sense to outsource your online company merchandise store to a reliable resource who can manage, stock and report when you don’t have the resources to do it yourself. Today, companies of all sizes view online stores as indispensable to their marketing efforts. Equipping...

The Emotional Font

Written on January 22, 2016.

It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

How Not to Waste Money on Trade Show Promotional Items

Written on January 2, 2016.

Promotional items are among the most cost-effective marketing tools a company can employ at a trade show. Given the cost per number of impressions, it’s a relatively inexpensive investment to spread your brand message with products that carry your logo or slogan, such as shirts, caps, totes, water bottles, and pens. But even promotional items’ modest price tag...

Corporate Tailgating Parties are Great Marketing Opportunities

Written on December 22, 2015.

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

The Evolution of 3D Printing……It’s probably not what you think

Written on December 8, 2015.

Google the word “Printing” and the first thing that is going to pop-up in the news feed is 3D printing. Here is what most people think they know about 3D printing: A. It’s was invented by NASA to print tools B. It is less than 5 years old C. Somebody in Vegas recently printed food at a tech convention. The evolution is far greater than the conversations not...

Yes, Print Catalogs are Coming Back

Written on November 30, 2015.

Print catalogs are coming back in a big way, and the Pacific Color Graphics team can help you take advantage of the trend. Directly mailed catalogs to homes and businesses have long been an effective way of selling products via delivery. Many consumers enjoy leisurely thumbing through a colorful, informative catalog to make buying decisions. Catalogs were sales generators....

Effectively Using Color in Advertising

Written on October 30, 2015.

As a kid, remember how long you sometimes took to pick just the right crayon when coloring? Colors should also be carefully chosen when marketing your brand. But not for the reasons you may think. The idea that particular colors invoke certain reactions or moods is well-entrenched. Red supposedly is reminiscent of passion or excitement, blue of cool dependability....

Great Ideas for Promotional Products at Trade Shows and Expos

Written on October 15, 2015.

The Latest, Greatest Ideas for Promotional Products at Trade Shows and Expos Versatility is a big reason that promotional products are a favorite marketing tool. Companies can vary which promotional items are given away according to the event or the target audience. While a new generation of promotional products always emerges to reflect the public’s changing tastes,...

How POP Advertising Affects Sales

Written on September 25, 2015.

Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices...

Scratch and Win Cards

Written on March 17, 2015.

Looking for an interactive way to engage your customers in a new promotion? There are a lot of ways to draw someone’s attention, but how do you hold it long enough to get your message heard, and beyond that actually remembered? If you can provide and interactive way for your client to hear your message you are doing well! I am sure we would all agree that being...

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