Author: Pacific Color

Esports Event Branding

Written on May 16, 2019.

At Pacific Color Graphics we love creating exciting, innovative branding and displays for our clients. At a recent Esports event, we used our expert event-branding experience to heighten the energy and enjoyment that was already surrounding the event. We always want our branding to elicit a positive response from consumers and by working in conjunction with...

Concepts in Video Game Packaging

Written on April 29, 2019.

The video game industry is a fast-growing market that engages millions of people. As the market continues to diversify, so do the concepts for video game packaging. There is a growing need to create unique and engaging marketing and promotional materials to help your video game stand out from the crowd. Pacific Color Graphics can help you expand your video game...

Product Packaging for Retail Products

Written on March 28, 2019.

Product Packaging for Retail Products Your Retail Product Deserves Unique Packaging Shopping in retail stores can sometimes be overwhelming. There is a lot of choice when it comes to products and it’s often the product with unique packaging that attracts the consumer. Packaging can say a lot about a product, and it is important that your packaging is saying...

What Drives Consumer Spending?

Written on March 19, 2019.

At Pacific Color, We Know What Makes People Buy! Imagine if you could tap into the consciousness of consumers and understand exactly what makes them buy? While we may never be able to do that, as every consumer is different, we do know that there are many social factors that influence consumers and they are some of the biggest reasons why people buy. At Pacific...

Six Considerations for Your Custom Package Design

Written on February 26, 2019.

Designing the perfect custom packaging that reflects the value of your product can be complicated. The right packaging can help your product sell like hotcakes. The experts at Pacific Color Graphics have six considerations for you when it comes to perfecting your custom package design. Sales channels. Where you choose to sell your product has a lot of influence...

How Does Package Design Influence Consumer Buying Decisions in 2019?

Written on February 16, 2019.

Packaging is often the first thing a consumer sees when purchasing a product. Thanks to the burgeoning e-commerce market, consumers are more selective when shopping. They are demanding more from package design, both in looks and quality. At Pacific Color Graphics we want to help you understand how to design a package that will connect with consumers and elevate...

Reducing Waste in Custom Package Design

Written on January 21, 2019.

In an increasingly environment-conscious world, Pacific Color Graphics wants to help your company create custom packaging that minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable. The trend towards waste reduction in...

Package Design and Branding

Written on January 15, 2019.

In today’s competitive market, with many products contending against each other, the desirability of a product – and by extension an entire brand – can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make...

Make a Splash at Your Next Outdoor Event

Written on December 19, 2018.

The success of an outdoor event depends on your careful planning and attention to detail. As your business prepares for the next event, make sure that you are showing your supporters that you’re worth their time and money. Here are a few tips for helping your business make a splash at your next outdoor event. Use Large Format Vinyl Banners At an outdoor event, you are...

Tips for Creating a Successful Mail Campaign

Written on December 13, 2018.

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market. Below are some helpful tips for creating...

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