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Corporate Tailgating Parties are Great Marketing Opportunities

Written on December 22, 2015.

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can...

The Evolution of 3D Printing……It’s probably not what you think

Written on December 8, 2015.

Google the word “Printing” and the first thing that is going to pop-up in the news feed is 3D printing. Here is what most people think they know about 3D printing: A. It’s was invented by NASA to print tools B. It is less than 5 years old C. Somebody in Vegas recently printed food at a tech convention. The evolution is far greater than the conversations not...

Yes, Print Catalogs are Coming Back

Written on November 30, 2015.

Print catalogs are coming back in a big way, and the Pacific Color Graphics team can help you take advantage of the trend. Directly mailed catalogs to homes and businesses have long been an effective way of selling products via delivery. Many consumers enjoy leisurely thumbing through a colorful, informative catalog to make buying decisions. Catalogs were sales...

Effectively Using Color in Advertising

Written on October 30, 2015.

As a kid, remember how long you sometimes took to pick just the right crayon when coloring? Colors should also be carefully chosen when marketing your brand. But not for the reasons you may think. The idea that particular colors invoke certain reactions or moods is well-entrenched. Red supposedly is reminiscent of passion or excitement, blue of cool...

Great Ideas for Promotional Products at Trade Shows and Expos

Written on October 15, 2015.

The Latest, Greatest Ideas for Promotional Products at Trade Shows and Expos Versatility is a big reason that promotional products are a favorite marketing tool. Companies can vary which promotional items are given away according to the event or the target audience. While a new generation of promotional products always emerges to reflect the public’s changing...

How POP Advertising Affects Sales

Written on September 25, 2015.

Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their...

Scratch and Win Cards

Written on March 17, 2015.

Looking for an interactive way to engage your customers in a new promotion? There are a lot of ways to draw someone’s attention, but how do you hold it long enough to get your message heard, and beyond that actually remembered? If you can provide and interactive way for your client to hear your message you are doing well! I am sure we would all agree that...

Welcome

Written on March 10, 2015.

Hello! Welcome to the Pacific Color Graphics blog; a blog dedicated to printing techniques, ideas, and strategies to help your business grow! We are a printing company based in Pleasanton California providing printing and promotional services and much more to clients all around the world! Subscribe to learn more about the printing industry, trends in business...

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