Blog

Six Considerations for Your Custom Package Design

Written on February 26, 2019.

Designing the perfect custom packaging that reflects the value of your product can be complicated. The right packaging can help your product sell like hotcakes. The experts at Pacific Color Graphics have six considerations for you when it comes to perfecting your custom package design. Sales channels. Where you choose to sell your product has a lot of influence...

How Does Package Design Influence Consumer Buying Decisions in 2019?

Written on February 16, 2019.

Packaging is often the first thing a consumer sees when purchasing a product. Thanks to the burgeoning e-commerce market, consumers are more selective when shopping. They are demanding more from package design, both in looks and quality. At Pacific Color Graphics we want to help you understand how to design a package that will connect with consumers and elevate...

Reducing Waste in Custom Package Design

Written on January 21, 2019.

In an increasingly environment-conscious world, Pacific Color Graphics wants to help your company create custom packaging that minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable. The trend towards waste reduction in...

Package Design and Branding

Written on January 15, 2019.

In today’s competitive market, with many products contending against each other, the desirability of a product – and by extension an entire brand – can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make...

Make a Splash at Your Next Outdoor Event

Written on December 19, 2018.

The success of an outdoor event depends on your careful planning and attention to detail. As your business prepares for the next event, make sure that you are showing your supporters that you’re worth their time and money. Here are a few tips for helping your business make a splash at your next outdoor event. Use Large Format Vinyl Banners At an outdoor event, you are...

Tips for Creating a Successful Mail Campaign

Written on December 13, 2018.

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market. Below are some helpful tips for creating...

Large Format Vinyl Signs Add Color and Branding

Written on November 30, 2018.

Branding Benefits of Colorful Large Format Vinyl Signs As more businesses look for innovative ways to promote their products and services, vinyl signs are rising in popularity. In fact, one of the latest projects from Pacific Color Graphics involved a large vinyl banner created for a local health club. The end result was nothing short of amazing. The health club was...

Company Merchandise Stores Save Time and Money

Written on November 18, 2018.

Company Merchandise Stores are a Powerful Brand Promoting Tool Have you ever received marketing materials from a printing company, only to discover that the colors and logo were different from your originals? This happens all time. Unfortunately, it’s difficult to get visual elements, color schemes, etc. perfect when you use multiple printing companies and suppliers. Having...

Twenty-Five Occasions You Need a Quality Banner Printer

Written on February 24, 2018.

Professionally done banner signage is more useful than you think – which is why an experienced banner printing company is a good partner for your business. If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics: Trade show attention...

Learning about Cannabis Packaging and the Laws Governing It

Written on January 25, 2018.

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand. Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time. A Glimpse at the State’s Cannabis...

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