Blog

Add an Internal Company Store

Written on January 7, 2018.

If your business needs better control of marketing expenditures, consider adding an internal company store this year. With help from the professionals at Pacific Color Graphics, it’s easier than ever to set up, install and implement an internal company merchandising store. We take care of the details while you reap the benefits of a convenient, simple-to-use online...

Cool Marketing Gadgets for Trade Shows

Written on December 27, 2017.

The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations. Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality. Here are some of the cool...

The Difference between Offset and Digital Printing Formats

Written on December 7, 2017.

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project. Here is a brief explanation of the difference between offset and digital printing, and the benefits of both: Offset Printing First developed in 1875,...

Selecting the Right Custom Promotional Item for Your Event

Written on November 30, 2017.

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response. For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event: Consider your audience. When planning a promotional item giveaway, keep in mind what your...

Overcoming Challenges in Business-to-Business Direct Marketing

Written on October 23, 2017.

Companies face tough challenges in business-to-business direct marketing. As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information. However, a creative approach can overcome...

Five Print Colors That Can Help Sales

Written on September 24, 2017.

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers. Restraint is key. It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...

What to Look for in Printing and Design Companies

Written on September 14, 2017.

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies. The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests...

Silicon Valley Leads in Tech and Commercial Printing

Written on August 10, 2017.

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing. At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as: So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not...

Custom Banner Printing

Written on June 27, 2017.

Custom Banner Printing – Get Your Brand Noticed Custom banner printing is all around us: on the sides of buildings, in stores, on vehicles, and along roadsides. We’re exposed to hundreds of banners every week. Although these signs are ubiquitous, custom banner printing remains a major element of many businesses’ marketing strategies. That’s because a well-executed...

Build Employee Morale with Company Swag

Written on June 6, 2017.

Building employee and customer morale using company swag is easier than you imagine. Pacific Color Graphics creates and manages internal online corporate stores that serve as clearinghouses for businesses’ promotional items. Through such a store, your employees have access to a selected variety of products that feature your company’s logo, message, slogans, colors...

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