General Information Archives - Page 2 of 2 - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

Learning about Cannabis Packaging and the Laws Governing It

Written on January 25, 2018.

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand. Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time. A Glimpse at the State’s Cannabis...

Add an Internal Company Store

Written on January 7, 2018.

If your business needs better control of marketing expenditures, consider adding an internal company store this year. With help from the professionals at Pacific Color Graphics, it’s easier than ever to set up, install and implement an internal company merchandising store. We take care of the details while you reap the benefits of a convenient, simple-to-use online...

The Difference between Offset and Digital Printing Formats

Written on December 7, 2017.

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project. Here is a brief explanation of the difference between offset and digital printing, and the benefits of both: Offset Printing First developed in 1875,...

Overcoming Challenges in Business-to-Business Direct Marketing

Written on October 23, 2017.

Companies face tough challenges in business-to-business direct marketing. As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information. However, a creative approach can overcome...

Five Print Colors That Can Help Sales

Written on September 24, 2017.

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers. Restraint is key. It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...

Trade Show Product Support

Written on May 30, 2017.

We Offer Complete Trade Show Materials Support Are you participating in a trade show but want to make a better splash than you have in the past? Need some ideas and creative help? You can rely on Pacific Color Graphics, the experts in creating a powerful trade show presence for your company. In today’s competitive environment, trade shows can be a powerful springboard...

Welcome

Written on March 10, 2015.

Hello! Welcome to the Pacific Color Graphics blog; a blog dedicated to printing techniques, ideas, and strategies to help your business grow! We are a printing company based in Pleasanton California providing printing and promotional services and much more to clients all around the world! Subscribe to learn more about the printing industry, trends in business marketing,...