Ideas Archives - Page 3 of 4 - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

4 Secret Ways to Get Ready For Back-To-School

Written on July 22, 2016.

Once again the time is upon us, as the tans begin to fade, the last remaining grains of sand come dislodged from the places that only sand can find and new school shoes gear up for a couple of month of kicking rocks to and from the bus stop accompanied by an infinite supply of grumbling. Ah yes, a new school year full of promise as well as challenges. Not unlike most...

Trade Show Banners That Stand Apart

Written on June 27, 2016.

Trade show banners are the key to successfully drawing the interest of attendees. A compelling sales presentation, informative brochures and handout materials such as promotional items are important in converting leads to sales. But effective signage is paramount in attracting initial attention to your booth. A walk on a typical convention floor reveals several vendors...

Embrace the Power of the Tchotchke for Your Trade Show Event

Written on May 30, 2016.

Tchotchkes, also known as promotional items or swag, are practically required at trade shows to keep pace with competitors. For good reason: Items such as pens, caps, thumb drives, and tote bags – printed with your logo or slogan – have a long “shelf life” around offices and homes. Concerns that giveaways have created a typical attendee who is interested...

Inexpensive, Effective Product Display Ideas and Options

Written on May 7, 2016.

Probably the single biggest marketing challenge today is differentiating your brand from its many competitors. Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers: Cardboard...

Get Noticed With High-Tech Wearable Promotional Product Ideas

Written on March 29, 2016.

Conventional promotional items such as caps, T-shirts, pens and tote bags have long been one of the best ways to expose your brand. Add high-tech wearable items to your list of promo products and you’ve taken this tried-and-true marketing strategy to a higher level. Pacific Color Graphics can print your logo or message on just about anything, including sought-after...

When is a Hamburger More Than a Hamburger?

Written on March 10, 2016.

When it comes to successfully selling hamburgers, skillful marketing isn’t optional – it’s a requirement. Hamburger restaurants are everywhere. There are so many that their identities often seem to blur together. Convincing potential consumers to choose one particular burger place over the others is one of the biggest challenges in marketing. But chains such...

Outsource Your Online Company Store

Written on February 6, 2016.

Keep Your Focus – Outsource Your Online Corporate Merchandise Store To stay competitive, it makes sense to outsource your online company merchandise store to a reliable resource who can manage, stock and report when you don’t have the resources to do it yourself. Today, companies of all sizes view online stores as indispensable to their marketing efforts. Equipping...

The Emotional Font

Written on January 22, 2016.

It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

How Not to Waste Money on Trade Show Promotional Items

Written on January 2, 2016.

Promotional items are among the most cost-effective marketing tools a company can employ at a trade show. Given the cost per number of impressions, it’s a relatively inexpensive investment to spread your brand message with products that carry your logo or slogan, such as shirts, caps, totes, water bottles, and pens. But even promotional items’ modest price tag...

Corporate Tailgating Parties are Great Marketing Opportunities

Written on December 22, 2015.

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

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