Why is the Cost of Printing Going Up?
Why is the cost of printing going up? The lasting impacts of COVID lockdowns continue, piling up on the paper industry. The price of paper is skyrocketing, along with the cost of solvents, ink, and other materials, and with them, the cost of commercial printing services goes up. In addition to the rising cost of raw materials,...
Ideas to Get Your Business Seen by Customers
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Lockdowns are over. It’s time to get back in action with these ideas to get your business seen from the Pacific Color marketing team. We offer everything your business needs to gain back the attention of returning customers or entice new clients through your doors. Jump ahead of the competition with a complete portfolio of print, mailing, signage, and promotional...
What to Look for In a Commercial Printing Company
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High-quality printed materials reflect positively on your business. Unfortunately, not all products are created equally in the commercial printing industry. To guarantee project excellence, it’s essential to do your research before selecting a commercial printing company. What should you look for in a commercial printing company to ensure superior finished results...
Say it LOUD with Banners
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Are you looking for an advertising solution that commands attention? Say it LOUD with banners, turning the heads of onlookers with our effective grand format designs. Create a custom-made banner that sparks sales with our wide variety of signage styles. Put our large format banners to work for your business, using them in an endless variety of settings, from trade...
The Difference between Offset and Digital Printing Formats
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The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project.
Here is a brief explanation of the difference between offset and digital printing, and the benefits of both:
Offset Printing
First developed in 1875,...
Overcoming Challenges in Business-to-Business Direct Marketing
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Companies face tough challenges in business-to-business direct marketing.
As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.
However, a creative approach can overcome...
Five Print Colors That Can Help Sales
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One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers.
Restraint is key.
It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...
What to Look for in Printing and Design Companies
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For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.
The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests...
Silicon Valley Leads in Tech and Commercial Printing
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Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing.
At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:
So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not...
Custom Banner Printing
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Custom Banner Printing – Get Your Brand Noticed
Custom banner printing is all around us: on the sides of buildings, in stores, on vehicles, and along roadsides. We’re exposed to hundreds of banners every week.
Although these signs are ubiquitous, custom banner printing remains a major element of many businesses’ marketing strategies. That’s because a well-executed...