Printing Archives - Page 3 of 4 - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

Large Scale Outdoor Graphics

Written on October 5, 2016.

Affordable and Effective Large-Scale Outdoor Graphics Because of their size, large-scale outdoor graphics may seem to be an expensive use of precious marketing dollars. But when you consider their ability to display your message to thousands, even millions of motorists and pedestrians in an urban setting over the course of several days, investing in large-scale outdoor...

Direct Mail and Email Promotional Campaigns to be Remembered

Written on September 1, 2016.

Product and service promotions that include direct mail and email campaigns are an inexpensive and effective way to diversify your marketing efforts. We build direct and email promotional campaigns to be remembered. The team at Pacific Color Graphics can design and launch a direct marketing strategy that offers your business tangible, ongoing results. We support direct...

Inexpensive, Effective Product Display Ideas and Options

Written on May 7, 2016.

Probably the single biggest marketing challenge today is differentiating your brand from its many competitors. Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers: Cardboard...

4 Reasons You NEED a Graphic Artist

Written on April 30, 2016.

Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the...

How Do You Design and Print Retail Packaging?

Written on April 23, 2016.

Savvy marketers understand that proper retail packaging design is a powerful tool of persuasion. Because so many consumers make buying choices in stores, the impression a retail package conveys on the shelf or in a display frequently determines the success of a product. Packaging has become more sophisticated as its role in driving sales has grown in recent years....

Best Practices for End-of-Aisle Product Placement Design

Written on March 28, 2016.

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

When is a Hamburger More Than a Hamburger?

Written on March 10, 2016.

When it comes to successfully selling hamburgers, skillful marketing isn’t optional – it’s a requirement. Hamburger restaurants are everywhere. There are so many that their identities often seem to blur together. Convincing potential consumers to choose one particular burger place over the others is one of the biggest challenges in marketing. But chains such...

Differentiate Your Point of Sale Displays!

Written on February 25, 2016.

Buyers today are overwhelmed with choices. Shelves jammed with products vie for attention, so companies increasingly rely on point-of-sales displays to draw shoppers’ eyes to a particular brand. But the jumble of point-of-sale displays blunts their effectiveness. Pacific Color Graphics has the expertise to create vivid, powerful displays that rise above the rest to...

The Emotional Font

Written on January 22, 2016.

It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

Corporate Tailgating Parties are Great Marketing Opportunities

Written on December 22, 2015.

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

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