Are your current marketing materials looking tired? It can be difficult to keep up with what’s going on in the world and to find the time to update your promotional materials so that they POP, standing out from the competition. Pacific Color Graphics is here to help! With updated marketing materials from our talented team, you can connect more personally with customers...
Why Corporate Gifting Matters and How to Do It Right
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Why Corporate Gifting Matters and How to Do It Right
Corporate gifting is an excellent way to demonstrate how much you appreciate your employees. The perfect gift is always welcome, showing employees you recognize their efforts. Done right, it shines a positive light on your business, reflecting your priorities. But there’s an art form to this unexpected gesture...
Promotional Items for Working at Home
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Roughly a third of Americans are now working remotely because of COVID-19. In this challenging environment, employees are spending more time completing tasks. Many find themselves frustrated by the toll online meetings take on efficiency and struggling with feelings of detachment. Promotional items can help your workers mitigate these work-from-home struggles. A steady...
Thank Your Local Restaurant Workers by Buying Their Swag
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Are you grateful that local restaurants are staying open to help you keep your family fed through the coronavirus pandemic? For those with minimal cooking skills or very little left in the pantry, area restaurants are a godsend. Despite this, many restaurants are struggling to keep their doors open, particularly those that previously catered primarily to eat-in...
Cool Marketing Gadgets for Trade Shows
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The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations.
Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality.
Here are some of the cool...
Selecting the Right Custom Promotional Item for Your Event
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Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.
For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:
Consider your audience. When planning a promotional item giveaway, keep in mind what your...
Overcoming Challenges in Business-to-Business Direct Marketing
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Companies face tough challenges in business-to-business direct marketing.
As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.
However, a creative approach can overcome...
What to Look for in Printing and Design Companies
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For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.
The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests...
Silicon Valley Leads in Tech and Commercial Printing
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Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing.
At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:
So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not...
Build Employee Morale with Company Swag
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Building employee and customer morale using company swag is easier than you imagine. Pacific Color Graphics creates and manages internal online corporate stores that serve as clearinghouses for businesses’ promotional items. Through such a store, your employees have access to a selected variety of products that feature your company’s logo, message, slogans, colors...