Tag: digital printing

The Difference between Offset and Digital Printing Formats

Written on December 7, 2017.

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project. Here is a brief explanation of the difference between offset and digital printing, and the benefits of both: Offset Printing First developed in 1875,...

Five Print Colors That Can Help Sales

Written on September 24, 2017.

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers. Restraint is key. It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...

What to Look for in Printing and Design Companies

Written on September 14, 2017.

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies. The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests...

Silicon Valley Leads in Tech and Commercial Printing

Written on August 10, 2017.

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing. At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as: So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not...

Commercial Sign Production

Written on May 7, 2017.

Experts in Commercial Signage and Banners Commercial sign production by Pacific Color Graphics levels the playing field for small- and medium-size businesses. A grand format banner hung across a building front is inexpensive, but effective. Even large banners made of top-of-the-line materials are affordable when compared to advertising online, in magazines, or on TV,...

Business to Consumer Fulfillment Challenges

Written on April 27, 2017.

Overcoming Business-to-Consumer Fulfillment Challenges With the help of Pacific Color Graphics, you can overcome business-to-consumer fulfillment challenges and create successful interactions that grow your bottom line. Today’s buying public expects product delivery to be fast, with no hassles. When consumers respond to your marketing strategies, such as direct mail...

Effectively Using Color in Advertising

Written on October 30, 2015.

As a kid, remember how long you sometimes took to pick just the right crayon when coloring? Colors should also be carefully chosen when marketing your brand. But not for the reasons you may think. The idea that particular colors invoke certain reactions or moods is well-entrenched. Red supposedly is reminiscent of passion or excitement, blue of cool dependability....

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