Trade Shows Archives - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

Best Practices for Virtual Meetings and Events

Written on April 15, 2020.

At Pacific Color Graphics, we’ve helped companies nationwide plan thousands of successful, memorable trade show events and employee gatherings. However, with the coronavirus pandemic the typical tactics won’t work, leaving some of our customers struggling to adjust to a rapid shift to the virtual realm. How can you make the same impression with an online event?...

Make a Splash at Your Next Trade Show or Event

Written on March 30, 2020.

How will you market your business at your upcoming trade show? Surrounded by a sea of people, it’s easy to get lost in the crowd without an attention-grabbing booth design and appealing promotional materials. To successfully promote your business, attracting traffic is a must. Maximize business exposure at your upcoming event. Let the marketing and design experts...

Plan your Trade Show Swag for 2020

Written on December 27, 2019.

Helping your business stand out at a trade show in a sea of competition can be tough. To gain the interest of attendees and draw them away from neighbors to your booth, unique, attractive swag is essential. Though pens and water bottles are terrific practical options for your employees, when you plan your trade show swag for 2020, stepping things up a notch can...

AT&T Cafecito In-Store Promotions for Hispanic Heritage Month

Written on October 19, 2019.

The Pacific Color design team recently helped AT&T bring its “Cafecito A Ti Y A Ti” in-store promotion to life for Hispanic Heritage month, recreating the cafecito experience for shoppers nationwide. To reflect Hispanic culture and community, Pacific Color personalized the project for each region, creating large-format displays that welcomed customers...

Esports Event Branding

Written on May 16, 2019.

At Pacific Color Graphics we love creating exciting, innovative branding and displays for our clients. At a recent Esports event, we used our expert event-branding experience to heighten the energy and enjoyment that was already surrounding the event. We always want our branding to elicit a positive response from consumers and by working in conjunction with...

Large Format Printing Ideas For Business

Written on January 30, 2017.

Clever Large-Format Printing Ideas for Business Large-format printing has changed marketing practices in the last several years. While it’s not new, technological advances in large-format printing have opened up a world of graphic images that didn’t exist a few years ago. The Pacific Color Graphics team embraces these creative challenges, and with the help of Pinterest,...

Top Five Business Promotional Items

Written on January 19, 2017.

Consumer expectations are raising the bar on promotional products. With target audiences demanding more choices and greater functionality, the team at Pacific Color Graphics provides its list of the top five business promotional items: Drinkware. Drink containers for on-the-go consumers are now multipurpose. Tumblers with compartments to hold ice or vitamin supplements...

Seven Best Practices for A Successful Trade Show

Written on December 15, 2016.

Trade shows are tremendous opportunities for your company to raise its profile among attendees who are looking for the products and services you offer. Leverage the event to your advantage by following Pacific Color Graphics’ seven best practices for a successful trade show: Quality booth design and placement. Your booth reflects your company, so it should be well-constructed...

Trade Show Banners That Stand Apart

Written on June 27, 2016.

Trade show banners are the key to successfully drawing the interest of attendees. A compelling sales presentation, informative brochures and handout materials such as promotional items are important in converting leads to sales. But effective signage is paramount in attracting initial attention to your booth. A walk on a typical convention floor reveals several vendors...

Embrace the Power of the Tchotchke for Your Trade Show Event

Written on May 30, 2016.

Tchotchkes, also known as promotional items or swag, are practically required at trade shows to keep pace with competitors. For good reason: Items such as pens, caps, thumb drives, and tote bags – printed with your logo or slogan – have a long “shelf life” around offices and homes. Concerns that giveaways have created a typical attendee who is interested...

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